FITNESS EQUIPMENT TRENDING

The current international fitness equipment industry is undergoing profound supply chain restructuring and technology driven product transformation while the market size continues to grow.

 

Core industry characteristics

 

·Development trend: The industry has entered a comprehensive upgrading stage marked by digitization and intelligence. Artificial intelligence technology accelerates the integration with fitness equipment, giving rise to new products and services.

·Market pattern: The household scene continues to heat up, and women's consumption power is significant. The commercial sector is developing towards refinement and specialization.

·Supply mode: The industry is still dominated by OEM/ODM outsourcing, and there is room for improvement in the proportion of independent brands.

·Scene fusion: offline fitness revival, the boundary between "sports" and "entertainment" is becoming increasingly blurred. More than 80% of consumers choose offline courses to pursue community experience, and the industry is showing a trend of "integration of sports and entertainment".

 

Product form innovation

The popularization of intelligence has also led to changes in product form, with designs adapted to home decor

In response to the continuously popular home fitness scene, product design focuses more on space efficiency and aesthetics, such as launching a fully automatic folding treadmill with minimal footprint. For example, large equipment such as treadmills have become thinner, foldable, or can be integrated with smart homes to better fit into the home environment.

 

Fitness behavior and preferences of Chinese consumers in 2025

 

·Fitness frequency: 43.99% of consumers exercise 1-5 times a week.

·The most popular type is strength training/weightlifting, with a preference rate of 57.51%.

·Main purchasing category: Fitness clothing (33.99%) is the most frequently purchased category; Treadmills (27.67%) are the most popular large equipment.

·Preferred purchasing channel: Sports equipment areas in large supermarkets/department stores (59.44%) are consumers' first choice.

 

Industry Future Outlook

 

Overall, the international fitness equipment industry is developing towards a more intelligent, flexible, and integrated direction. The future competitiveness of enterprises will depend on their comprehensive abilities in global supply chain management, intelligent technology ecosystem construction, and online and offline integrated experience innovation.

 

New Trends in Market and Consumption

 

The market is developing towards a more refined direction, mainly reflected in the following 3 aspects:

1. The household scene continues to be hot: Consumers are more inclined to use fragmented time for home exercise, which has driven the hot sales of small equipment such as dumbbells. Women are the main force in household fitness consumption, accounting for nearly 70%.

2. Specialization and entertainment coexist in commercial scenarios:

·Specialization: Commercial gyms introduce innovative equipment that can meet specialized training needs, such as rock climbing.

·Entertainment oriented: In order to enhance the fun, fitness equipment is combined with games to create new training devices such as "indoor fully automatic climbing machines".

3. Expansion of consumer groups: The market is no longer solely focused on young people, and "aging friendly" has become a clear trend. The popularization of safe and easy-to-use fitness equipment for the elderly is accelerating in the community.